Tag Archives: local
New Whole Foods idea

Whole Foods CEO Digs Deeper Hole

Whole Foods CEO gets into more trouble by explaining why he said Obamacare is fascist Tweet

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Local Coffee Beans From Brooklyn

Local Coffee Beans From Brooklyn

Are they near the tree that grew in Brooklyn? If you think about where coffee beans are grown, Brooklyn does not spring to mind—unless you are a marketing exec at Whole Foods. Coffee and Brooklyn call up images of little coffee shops in Brooklyn, not big plantations near the Brooklyn Bridge. Whole Foods marketing wants […]

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How Culturally Diverse Is Your Organic Food?

How Culturally Diverse Is Your Organic Food?

Organic is good. Especially good for the agribusiness when the United States Department of Agriculture fudges details about what organic means and how certification of organic works. According to the USDA, cultural diversity is a vital part of what goes into organic (so to speak). Don’t misunderstand: cultural diversity is OK. It works beautifully in […]

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The Backyard Definition of “Local”

The Backyard Definition of “Local”

Local sells. Because it does, regulators avoid definitions of local to smooth the way for producers and supermarket chains to move local to somewhere else where the weather is warm and the “wheat is as high as an elephant’s eye.” Maybe far away. Local becomes relative, like the moon is more local than the sun. […]

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