Tag Archives: certification

Quality Fade at Post-Christmas

Quality Fade may be the reason some of your Christmas gifts are headed for returns. Tweet

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How Sequester Will Punish Consumers

Sequester pain for consumers Tweet

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Local Coffee Beans From Brooklyn

Local Coffee Beans From Brooklyn

Are they near the tree that grew in Brooklyn? If you think about where coffee beans are grown, Brooklyn does not spring to mind—unless you are a marketing exec at Whole Foods. Coffee and Brooklyn call up images of little coffee shops in Brooklyn, not big plantations near the Brooklyn Bridge. Whole Foods marketing wants […]

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WalMart Uses NSF Certification of a Part To Certify A Whole

The back of the Walmart package shown is from a $16 food thermometer made in China for use in an American oven. It says NSF certified. Meaning? As they master making things we once made, the Chinese will someday master use of our language describing how those things work. This thermometer was a challenge. It […]

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Escalate Definition

Words That Turn On EROs

After reaching a toll-free service number, odds are you will hear about menu changes, how much you matter as a customer, and how much better things would go if you hang up and use the corporation’s website. Don’t believe any of it. Wait for connection to an ERO (Early Responder Operator). Then use special words […]

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